Matthew J Evans – Author

Privacy Policy

This privacy policy explains how I, Matthew J Evans, use and protect any information you give me when using this website.

Who I am

This website is operated by Matthew J. Evans, an independent author based in the United Kingdom. I am the data controller for any personal data collected via this site. Contact me here.

What personal data I collect and why

Newsletter subscription
When you subscribe to my newsletter, your name and email address are collected so I can send you news, book updates, and relevant content. You can unsubscribe at any time via the link in the emails.

Legal basis: Consent – by signing up, you consent to receiving my newsletter.

Contact form
If you contact me via email, I collect your name, email address, and any message you send to respond to your enquiry.

Legal basis: Legitimate interest – to respond to communication.

Analytics
I use Google Analytics to understand how visitors use my site. This data is anonymised and used to improve the website experience. No personally identifying information is collected through this process.

Legal basis: Legitimate interest – to monitor and improve the performance of my site.

Cookies

Cookies are small text files placed on your device to help the site function and to gather anonymous data on usage patterns. You can disable cookies in your browser settings at any time.

This site may use both functional and analytical cookies. By continuing to use the site, you agree to this use.

Embedded content from other websites

Pages on this site may include embedded content (e.g. videos, images, articles). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content.

Newsletter provider

I use Brevo (formerly Sendinblue) as my email service provider. Your name, email address and any other subscription data are stored and processed by Brevo on my behalf for the sole purpose of sending you my newsletter and related content.

Brevo acts purely as a data processor under written agreement; I retain control over how your data is used. I ensure that appropriate safeguards (e.g. encryption, secure transfer) are in place, and that Brevo complies with UK GDPR and related data protection standards. You can view Brevo’s privacy policy for more details.

Who I share your data with

I do not sell, trade or rent your personal information. I only share your data with third parties where it is necessary for the running of my website or for providing the services you have requested. For example:

  • If you subscribe to my newsletter, I use Brevo (formerly Sendinblue) as my email service provider. Your name, email address and subscription details are stored securely on Brevo’s servers and processed solely for the purpose of sending you newsletters and related communications on my behalf. Brevo acts as a data processor and is bound by contract to comply with UK GDPR and EU GDPR.
  • I use services such as Google Analytics to understand how visitors use my website. These services may collect limited technical information, such as your IP address and browser type, in order to provide me with anonymised usage reports.
  • My website hosting provider and other essential technical services may process limited data as required for the safe and secure operation of the site. These providers are also contractually required to handle data securely and only as instructed.

How long I retain your data

  • Newsletter data is retained until you unsubscribe or request removal.
  • Contact form messages are kept for up to 12 months unless they need to be kept longer for legal or operational reasons.
  • Analytics data is anonymised and retained in line with Google’s data policies.

Your rights

Under the UK GDPR, you have the right to:

  • Access your personal data
  • Request correction or deletion of your data
  • Restrict or object to data processing
  • Withdraw consent (where applicable)
  • Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise these rights, please contact me using the details below.

How I protect your data

I use industry-standard security practices including secure hosting (HTTPS), strong password protection, and up-to-date software. Access to personal data is restricted and only used for the purposes described in this policy.

International transfers

Some third-party services (e.g. Google Analytics) may process data outside the UK. In such cases, standard contractual clauses or other legal safeguards are in place to protect your data.

Contact information

If you have any questions about this privacy policy or how your data is used, you can:

  • Use the Contact page to get in touch
  • Or email me directly – the address is shown in the image above to prevent spam.

Changes to this policy

This privacy policy may be updated from time to time. Any significant changes will be posted on this page. Please check back occasionally to ensure you’re happy with any updates.

Last changed: 1st October 2025